The Midland Hotel was one of those landmark buildings I’ve known for years from photographs and TV programmes but up until four days ago I had never seen in the flesh. Such important and much written about buildings can frequently be a disappointment when viewed under the over-inflated expectation of the eager architectural tourist. The Midland thankfully was even more spectacular and beautiful that I could have expected. Its ocean liner moderne look is a striking feature of the promenade. A striking symbol of ambition facing the heavy, high Victorian railway terminal. Its beautiful finishing in glass mixed plaster reflects a magical iridescence to the naked eye. No photographs can capture the not quite white colour of the render.
The entrance sequence is most spectacular despite the clean lines of the building giving away much of the layout of the interior. The round stairwell dominating the middle of the elevation provides a surprisingly small and dark threshold to the atmospheric lobby. The masterly staircase curves its way overhead with such utter grace and elegance, I’d challenge anyone not to gasp at the beauty. The colour scheme inside gets transformed from the white exterior to more friendly beiges punctuated with flashes of bright red. Martha Dorn’s stylised waves round carpets create pools of patter on the floor, add to the overall chic look. A particular brilliant touch is the individually carpeted steps that avoid the visual uniformity of using a runner and retain the fast moving rhythm of the staircase. Like the best Art Deco entrances it gives off an air of unashamed luxury and sophistication. But the Midland also invites both the eye (with the ceiling medallion) and the foot (with the red velvet steps) to climb to the top and admire this energetic, almost kinetic interior.
Having Eric Gill contributing the signature sea horses on the facade, the staircase roof medallion, a relief behind the reception desk and a map of seaside towns in the function room was a stroke of genius. They all have a sense of purpose and the erotic flair of the best of his work…most appropriate for an indulgent, luxurious hotel by the sea. The Eric Ravilious mural in the rotunda bar was recreated in 2013 and looks as light and feathery in texture as any of his paintings and watercolours.
We have to be grateful to Urban Splash and the Friends of the Midland Hotel who resurrected this important building, saved it from near demolition and brought back the glamour for all of us and future generations to enjoy. No wonder Coco Chanel spend a weekend there when it first opened in 1933. It is a shame that the regeneration of the immediate area on the side the hotel has been shelved after three rejections of the planning application. Let’s hope the council can find a way to bring back life to the immediate area of the central promenade. Which used to house an enormous outdoor pool and entertainments. With their removal now it’s surrounded by acres of bland grass.
The hotel’s website: http://englishlakes.co.uk/hotels/lancashire-hotels/the-midland-hotel-morecambe/
My Flick photo set can be viewed on this link, as the code I used for an embedded slideshow was broken by WordPress (cheers): https://www.flickr.com/photos/georgios1978/sets/72157645264110052/